Trends Within the Supplement Industry

Consumers worldwide are taking daily vitamins and supplements, from age 18 to 55 and over. Vitamins, herbals, sports nutrition supplements, and weight management supplements are some of the most popular supplements. In 2021, the supplement market hit record growth at a compound and annual growth rate of 14.5%. 

The supplement business has seen growth due to a combination of factors, including the increasing aging and at-risk populations and higher mortality rates. The industry saw particular growth during the COVID-19 pandemic with household purchases rising to 90%. More scientific backing for vitamins have also increased the public’s willingness to consume. 

Some of the biggest leaders of the supplement industry include Karen Howard, an influencer setting guidelines on supplement sustainability, accessibility, and transparency, as well as Ernesto Sigmon, a Black-owned company that specifically formulates supplements that focus on the health needs of the Black population. The future of the supplement industry is seeing additions of new supplement categories, the rise of direct-to-consumer supplement brands, and pre-workout supplements with new ingredients like beta-alanine (helps control muscle fatigue) and creatine (supports performance) taking center stage. New ingredients such as Arginine-alpha-ketoglutarate are also being tested by new companies to combat the current competition. 

Make sure you’re up-to-date with the latest trends within the supplement and vitamin industry. 

The Big Business of Supplements