Marketing your small business does not need to be difficult. In fact, there are a variety of free and paid tools that you can take advantage of if you want to successfully expand your customer base.
From taking advantage of social media applications to utilizing an all-in-one marketing tool, here are 6 easy ways you can effectively market your small business like a pro.
1. Leverage Social Media
According to studies, 70% of marketers report that they have acquired most of their customers through social media platforms like Facebook. Social media allows you to not only build brand awareness but also directly engage with your audience. Social media ad campaigns have also gone hyper-targeted, enabling you to tap your target demographic seamlessly.
2. Use Local SEO
Around 76% of people who search for something nearby on their smartphone visit the business within 24 hours. Local SEO is the name of the game, especially for brick-and-mortar businesses targeting specific regions or districts. Creating and optimizing your Google Business Profile is one of the first and most important steps. As long as you do this step right, organic local traffic is bound to come.
3. Google Ads
One example of a paid yet effective way to advertise your small business is through the use of Google Ads. Paid ads allow you to gain traction instantly, so if you’re still starting out and haven’t quite built a strong footing in the industry yet, Google ads are a great way to establish brand awareness while generating immediate business.
Determine factors like your campaign goals, your budget, and ad schedules, among others. The key is to continually optimize your strategy based on performance data. Target the right audience, track what works, regularly improve ad quality, and further maximize ROI over time.
4. Email marketing
Email marketing is a promotional strategy that has been around for quite some time. With this promotional method, you can easily personalize each email you send out to your existing or prospective customers.
To begin with email marketing, you simply need to first define your target audience by setting up an email list, and crafting an email template that best aligns with your business goals. To improve engagement rates, segment your audience based on their demographics, user behavior, and purchase history. Track important metrics like open rates, click-through rates, and conversion rates. You can also consider using A/B testing to see which subject headlines and layouts drive the best results.
5. Partner with Influencers
In recent years, one of the major marketing strategies that have risen with the digital age is partnering with influencers. Nowadays, there are a great number of influencers you can choose from with varying amounts of followers and fees. The secret is not in immediately investing in the most popular influencers but instead choosing ones that are already in line with the products and services your small business sells.
On top of taking care of strategy, you also need to ensure authenticity. It’s all about real connections, compelling storytelling, and most importantly, audience trust. Give influencers the creative freedom to showcase your product in a way that naturally resonates with their followers. Influencer marketing works because people like to buy from people– not businesses. So let that natural flow unravel and connect with customers in the most authentic way.
6. Use a Marketing Tool
Promotional tools provide an efficient means for small businesses to easily promote products or services without spending excessive time and effort. While some of these tools are completely paid, there are also some that come with free basic packages you can try out.
PosterMyWall is an easy-to-use all-in-one marketing solution small businesses can make the most of. My personal favorite feature of this app is its content planner, which allows me to take note of how I want my marketing strategy to look every month. At the same time, I can also execute all my ideas directly from the app, from posting my social media ads to sending out email newsletters.
You also no longer have to worry about eye-catching visuals as the tool hosts a plethora of beautiful and ready-to-use templates whatever the theme or industry. Streamline your workflow using free marketing tools that can help you design, schedule, and publish content effortlessly.
Enhance Your Promotional Strategy Today
Whether you’re looking to start or improve your promotional strategy for your small business, these tips are guaranteed to help you get a headstart. By remaining consistent in your customer service and use of effective promotional tools, you, too, can market your small business like a pro!