Digital marketing tools you will need in 2021

Effective marketing doesn’t need to put a massive dent in your bank account – all you really need is an honest approach and a lot of know-how. A marketing campaign can be a success or failure based off of your use of the right marketing tools. 

So that you don’t have to, we’ve compiled a list of the best marketing tools that you’ll need for 2021. Some you’ll already know, but others might not seem familiar. 

To help, we’ve compared the following press release distributors: PR Newswire VS Businesswire VS PRWeb

Professional digital marketing tools

PR Newswire

PR Newswire is a high-level press release distributor which has a massive network of journalists and media outlets. They produce exceptional press releases of the highest possible standard, but this does come at a pretty steep price. PR Newswire is best for small, digital startups who have enough capital to support swift growth. 


This press release distributor is great for public relations and they are well-known for having the most inbound links. All of their press releases are accompanied by free graphics and logos, something you’d have to pay extra for with most other companies. 

PR Web

This is the best option for businesses who are focused on their online brand message, rather than being featured in big publications. This includes companies who drive most of their sales through internet traffic. 


The press release distribution service is one of the best to get your brand message across to your target audience. Sitetrail provides editorial news with real authorship – this makes your message seem much more authentic and establishes trust in the reader. 

Why it’s important to compare press release distributors

When you’re choosing how to promote your business, it’s essential that you know what your business will need. Take the following into consideration when you decide on one:

  • The company’s target audience and their primary media outlets.
  • Your budget.
  • The distribution options that the company offers.
  • Which geographic location you want to reach.
  • Any special features that you need and which they provide. This could include hiring a company which employs those with extensive press writing experience. 

Do it yourself digital marketing tools

If you find that you want some extra digital tools that you can work with in your own capacity, these are some of the best to get your brand message across effectively. 


Big business permeates all social media networks, and small businesses have to work a lot harder to reach their target audience. However, it seems that big business has not been able to do the same on Instagram seeing as affiliate marketing is how businesses succeed on Instagram. On the other hand, small fashion and makeup businesses and obscure shops and services are dominating. Simple posts by everyday people who love your product will go a long way. 

Facebook Post Boost

As with Instagram, the biggest companies have not succeeded in penetrating it as much as they’d perhaps like. The way to use the Facebook Post Boost is to have a small budget with a run time of four to seven days. As unbelievable as it may sound, small campaigns with smaller budgets seem to do better than big campaigns with massive budgets. 

Google Ads

Although not as popular as it used to be, Google still has the potential to reach a broad audience. However, don’t spend your entire marketing budget on one platform. Diversification is key – split the money that you have between numerous platforms. 

Digital Marketing Research Tools for SEO

Backlinks are links from one website to another and the more backlinks a website has the better it will rank in search engines. Using effective backlink checkers can have a significant impact on promoting your website, and the best SEO tools are essential in making your website stand out. Some of these include:

  • SEO SpyGlass
  • Google Search Console
  • Ahrefs