The COVID-19 pandemic heavily impacted the way that employees and businesses communicate, travel, and attend events. Virtual forms of communication have risen to the top in terms of popularity, and travel continues to decrease in frequency for many previously regular business travelers. In fact, in 2022, 42% of employees who regularly travel for business agreed that they “will never return to the road.” Likewise, in 2022, business travel’s share of hotel room revenue is expected to continue to drop.
Platforms like Zoom and Microsoft teams have seen insane growth since the start of the pandemic. Now, in a nearly post-pandemic society, digital events remain popular with 40% of events still planned to be virtual. Although experts say that online interaction can bring stress, frustration, and other fatigue, studies show that people still prefer virtual or hybrid programming. Many businesses use these digital campuses to hold meetings and conduct gatherings in a way that is more favorable for both them and their employees. Virtual events save time, reduce costs, increase productivity, and can improve focus of their audience. Many businesses hold these events in tandem with games or the use of the metaverse to create a more accessible and engaging event for the participants. Although physical events aren’t going away, many businesses have capitalized on the changes that the pandemic put into motion and are finding success in utilizing digital engagement platforms.