Dental offices across the United States are finding it harder to bring in and keep new patients. Many dentists report that their schedules feel lighter than in recent years, causing frustration and doubt about their practices and the profession. Experts have found that these challenges can be linked to ongoing financial pressure faced by many households and individuals. The cost of everyday necessities continues to rise and job insecurity is at an all-time high. Because of this, many people only come into the office once and never return, or are ditching preventative care all together.
To address these concerns, many dental practices are beginning to use marketing and search engine optimization to support growth and drive revenue. Investing in patient experience and digital visibility has helped practices in the past, as it can strengthen their brand and bolster reputation. Industry experts have uncovered four key tools that can help attract new patients: SEO, pay per click advertising, website design and artificial intelligence (AI). SEO and AI are especially effective when used together, because optimized content increases the chances that a practice appears in online search results and AI summaries. A clear website layout and targeted ads have also been found to also capture attention and keep dental practices booked and busy.
See more in the ultimate guide to dental SEO and marketing in the infographic below:
Source: Dental Marketing Guy