4 Ideas for Including a Food Truck’s Logo in the Truck Design
A food truck’s logo is an essential part of its branding. However, most people don’t think about how best to incorporate a logo into their truck’s design. The design plays an essential role in driving business to the truck, so it’s important to consider how the logo will be most visible and effective. Here are four ideas for incorporating a food truck’s logo into its design.
1. On the Side of the Truck
Many modern food trucks have their logos printed on the side, often in a large format. It’s a great way to get your brand out and make it visible to potential customers. Although putting your logo in the middle of the truck’s side may be tempting, consider placing it towards the back. When people are walking or driving by, they’re more likely to see it. Ensure the logo has bright colors and contrasts the truck’s color to stand out. Dull colors will make your truck’s logo less visible and may even cause potential customers to overlook it.
2. On the Front of the Truck
You could place your logo on the front of the truck in a spot visible to passing traffic. Illuminated logos is a great way to catch people’s attention, so consider adding some light features to your logo if you choose this option. Also, ensure that it has a different inverted version on a clear background like glass or a windshield for the drivers to read using the rear-view mirror.
3. On the Back of the Truck
Placing your logo on the back of the truck brands it in front of people. If you frequently park your truck on a busy street, this can be a great way to get exposure for your brand. Moreover, it’s a great way to make your truck more recognizable. It’s common for people to read billboards or signs while driving, so this can be an excellent way to get your message across to people in a way that’s not too intrusive. Also, customers will recognize your food truck from the back, marketing the business.
4. Inside the Truck
The strategy applies only if the truck has a window or an open counter where customers can see the inside. If that’s the case, ensure your logo is printed on the walls or vinyl placed behind the counter for customers to see every time they order.
Hang a sign with your logo, or print the logo in the corner of the board. Most customers will want to take selfies with the food truck, so make sure your logo is visible in the background. An attractive outside logo will turn heads, but don’t forget to include it on the inside.
These are a few ideas for including a food truck’s logo in the truck design. Ensure the logo is visible in a spot that makes sense for your brand and customers. Also, hire an expert to design the logo if you don’t have someone on staff who can do it. A professional designer will be able to create a logo that is both visually appealing and reflective of your brand.