3 Unique Marketing Ideas That a Startup Business Should Try
If you are a startup business, getting your name out there can be tough. So many other businesses compete for attention, and it can be hard to stand out from the crowd. That’s why it is essential to try different marketing strategies to find what works best for you. Many people focus on only one or two marketing ideas, but you should consider various ideas to get the best results. Different marketing strategies work best for different types of businesses. For example, suppose you are running a manufacturing business. In that case, it might be better to focus on direct mail marketing to attract new customers because many people use mail-order services to purchase products. Here are some unique marketing ideas to consider.
1. Offer a Referral Program
If you have services people want to share, then a referral program is a great way to spread the word. You give customers an incentive to share your name with friends, family, and associates. That way, you get free marketing from people who know and trust the company because of their personal experience with the product or service. The key is ensuring that your referral program is valuable enough for people to take action and share it with others. Consider offering special discounts and incentives for referring new customers.
2. Experiential Marketing
Experiential marketing is a great way to attract customers because it can show the potential benefits of your product or service. By providing free trials, you can get people to try out your product or service by showing how easy it is to use. You can also provide demonstrations and create in-store marketing events so that customers can learn about the benefits of your brand. In addition, customers will remember the brand name if they encounter it while shopping. This ensures they will recommend the product or service to their friends and family. Also, consider using in-store sampling as a way to attract customers. This can be done through events, demonstrations, or even by providing samples at the register.
3. Show Off Your Expertise
When you develop and provide a valuable service or buy from an expert, you trust them to get the job done. That is why it is essential to show off your expertise. For example, if you need work done on your website, consider hiring someone with experience who can provide references for previous work on other sites. Many business owners choose freelancers for their expertise and experience in the industry. Research by Forbes determined that 74% of freelancers were hired due to previous experience.
These are just a few unique marketing ideas you can use to get noticed in your niche. Find out what works best for your business, and remember that it is important to try different ideas to find what gets results. Reviews from customers are also very important. If there are poor reviews, then you will have to find ways to improve your products or services so that you can get better results in the future.