Your business signage is one of the first impressions customers get of your brand. Whether it’s a vibrant storefront display, an eye-catching billboard, or directional signs, maintaining their appearance is essential for projecting a professional and welcoming image. But keeping signage looking fresh and new isn’t always as simple as it seems. Exposure to weather, dust, and everyday wear can take a toll.
Fortunately, there are simple steps you can follow to ensure your signage stays in top shape for years to come.
1. Choose Durable Materials from the Start
The first step to long-lasting signage is choosing high-quality materials. Investing in durable, weather-resistant materials will help your signs withstand harsh elements like rain, intense sunlight, and wind. Here are some popular materials to consider:
- Acrylics: Known for their sleek finish and resistance to weather and UV rays.
- PVC or Aluminum: Extremely durable and great for outdoor signage.
- Vinyl Coatings: These can protect printed elements from fading due to sun exposure.
Consult a sign specialist to select materials suited to your location’s environment.
2. Clean Signs Regularly
Signage attracts dirt, grime, and even bird droppings over time, which not only makes it look less appealing but may also lead to permanent staining or damage. Cleaning your signage regularly is key.
- For plastic and acrylic signs: Use a mild soap and water solution with a soft cloth or sponge. Avoid harsh chemicals, as these can damage the surface and fade colors.
- For metal or aluminum signs: Use a gentle cleaner with water and avoid anything abrasive that could scratch the surface.
- For illuminated signs: Turn off the power and clean the surface with a dry microfiber cloth. For stubborn dirt on the plastic covering, use a soft, damp cloth.
Set a maintenance schedule to clean your signs monthly or after inclement weather.
3. Conduct Routine Inspections
Inspect your signage frequently for signs of damage, wear, or fading. Look for issues such as peeling paint, rust, dirty edges, or cracks in the material. Catching these problems early allows you to fix them before they escalate.
For businesses with lighted signs, check that all bulbs, LEDs, or other light sources are working. Flickering or dead lights can make your signage look neglected and unprofessional.
4. Hire Professional Maintenance Services
For larger or more complex signage, such as illuminated or digital signs, professional maintenance can help keep things in top shape. Many sign companies offer services like deep cleaning, electrical repairs, and even re-sealing for water resistance.
This may incur a higher upfront cost, but it will save you significant money in the long run and protect your branding efforts.
5. Place Signs Strategically
Where you place your signage also affects its longevity.
- Avoid areas with excessive direct sunlight, as this can cause fading.
- Steer clear of high-traffic zones where signs may be accidentally bumped or damaged.
- Ensure your installation method is secure to prevent damage from harsh winds or accidental falls.
Consider working closely with signage consultants to identify the optimal placement for both visibility and durability.
6. Stay Engaged with Seasonal Care
Different seasons can bring unique challenges to your signage. For instance:
- Winter: Snow and ice can add extra weight to signs, so ensure they are mounted securely. Clear off snow regularly to avoid strain or water damage.
- Summer: Prolonged exposure to sunlight will require additional UV protection.
- Rainy seasons: Check for rust or water seepage on corners and edges of your signs.
By staying proactive year-round, you’ll protect your investment and keep your signage looking as attractive as the day it was installed.
Final Thoughts
Your signage is more than just a display; it’s one of the most visible representations of your brand. By following these tips, you’ll not only keep your signage looking fresh but also project a professional and positive image to your customers.