As companies strive to grow and compete, they often forget that they need to contribute to thrive. Businesses must be more aware of their effect on the community around them, leading businesses to give back beyond just leveraging social media. By creating a culture of giving back, businesses can become more successful. According to educator Jonathan Osler San Francisco, the following are ways businesses can give back to their communities.:
1. Create and sponsor a cause.
Creating a cause can be an inspiring way for a business to give back, and it doesn’t need to be expensive. A company could establish a cause that promotes the surrounding community’s well-being by creating recycling initiatives for food waste.
2. Support employees’ creativity.
Create opportunities for employees to suggest ideas about how the company can give back beyond what is already being offered by providing continuous training and leadership development programs. Motivated employees will produce better quality work, enhance customer experience, and increase sales and revenue growth.
3. Tenure, growth, and promotion policy.
Establish a clear tenure, growth, and promotion policy to build employee retention by promoting from within with a clear career path. This will reduce the cost of finding, training, and retaining new employees. It is also essential to ensure that employees are not overworked to give back to their families and the community outside of work hours.
4. Empower employees.
A meaningful way to encourage giving back is to empower employees by having a clear, direct line of communication between the board of directors and all employees. This will give employees a sense of purpose and involvement and a feeling that their efforts are valued, leading to increased creativity, quality work, and productivity. To get the maximum benefit from empowerment, businesses need to be knowledgeable about the needs of the communities within which they operate and make decisions based on those interests and needs.
5. Encourage philanthropy and volunteerism.
Provide opportunities for employees to give back by encouraging volunteering in the community. Companies should support volunteer efforts and encourage employees to raise funds for a cause that benefits all community members or a specific group, such as, for example, children with cancer. Employees are more likely to give back when their work gives them a sense of purpose and when they receive recognition from their employers. This is a chance for businesses to increase employee engagement, retention, and satisfaction while at the same time helping the company meet its core values of giving back through continuous training programs and improved customer service.
Businesses can give back to their communities by creating a culture of giving back. According to educator Jonathan Osler San Francisco, businesses can develop a sense of purpose and improve job satisfaction by encouraging employee involvement. Providing employees with continuous training and development opportunities will reduce turnover, burnout, overtime hours, and employee stress. This positive work-life balance leads to increased productivity and quality of work, which contributes directly to the customer experience, increasing sales growth for the business.