Sheena Yap Chan is on a mission to elevate the voices of Asian women

USA(Hexa PR Wire–Jan 8, 2023)Sheena Yap Chan’s mission is to create something she never had: role models who look like she does. “Growing up, I never hadany kind of representation,” she says. “Back then, I really wanted to name myself Heather, have blonde hair and blue eyes, because that’s what I thought being beautiful was. I never saw myself as a beauty standard since I never saw that in mainstream media. I never saw other Asian women go out there and do their own thing, which was to forge their own path.”


Negative stereotypes and low expectations continue to impact Asian women who aspire to lead. According to a recent survey completed in 2021, only 2.7% of Asian women in the United States occupied managerial or executive roles. Sheena realizes that the cultural and historical issues affect the leadership potential of people generally, and Asian women specifically.

This is why she her book with Wiley, entitled The Tao Of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within is a must read. This book is an essential and timely guide for early

– and mid-career professionals ready to realize their full potential and will also earn a place in the libraries of all Asian women who are tired of repeating past patterns and ready to conquer the obstacles that have been holding them back.

Sheena hopes the book will help Asian women in particular recognize their own worth. “I want Asian women to realize their potential, that they are leaders in their own right when they can learn to heal from the traumas that hold them back from their greatness.”

The Tao of Self-Confidence is available now for order on Amazon, Barnes & Noble, Indigo and all other major book retailers.  Sheena is also writing her 2nd book with Wiley that is launching in 2025.

About The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within

In 2021, women represented 54.3% of the US workforce but only held 35% of senior leadership positions. Of that percentage, only 2.7% of Asian women were seen in management roles. While there have been great leaps for women in the workplace in the last decade, women of color still fall behind. The Tao of Self-Confidence book sets a foundation to help Asian Women start being seen as leaders in work and life rather than by our stereotypes. In order to move forward with true confidence, we must learn the lessons our challenges have taught us and heal our trauma.

With an honest and vulnerable approach, Yap Chan discusses and explores the specific challenges our community faces, historically and now in the midst of the pandemic, intergenerational and historical trauma, false stories we tell ourselves, and how we can rise above stereotypes. We’ll tap into our inner joy, celebrate our authentic self, and awaken the leader within.

About Sheena Yap Chan

Sheena Yap Chan is The Wall Street Journal Bestselling author, keynote speaker, consultant and award winning podcaster on leadership and self-confidence. She is also the founder and host of the award winning podcast called The Tao of Self-Confidence where she interviews Asian women about their inner journey to self confidence. Her podcast has gotten over one million downloads to date and has interviewed over 800 women on the topic of confidence. She has interviewed celebrities, 8 figure CEO’s and more. Sheena has been featured on MindValley, FOX, ThriveGlobal, Manila Times and more. She is also the co-author of the International bestselling books called Asian Women Who BossUp and International Women of Color Who BossUp. Sheena’s debut book with Wiley, The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within is also The Wall Street Journal and Publishers Weekly bestselling book.

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